Give us a sign.

Posted: July 29, 2012 in Random
Tags: , , , , ,

I know that this is nothing new. For some reason, tho, it caught my attention as I was driving home last nite. Maybe it’s the recent uproar over Chik-fil-A. For whatever reason, I seem to be in an opinionated mood recently. This is different for me because I don’t normally even acknowledge political issues, etc. Well, anyway, seeing this sign last nite sparked another opinion.

This isn’t about freedom of speech. This isn’t about your rights. This is about what you should or shouldn’t do. As a person, go right ahead. Share your opinion. Post it online. Talk about it in public. Carry a sign. Wear a t-shirt. Do whatever makes you happy. That’s your right. That’s your freedom.

As a business, tho, I think you have a responsibility to be impartial. Don’t use your business as a way to blast your political opinion at everyone that drives by. I think you’re abusing your power as a business owner. Also, for your own financial benefit, don’t alienate customers that might disagree with you. That’s just not smart business. Money in your pocket is money in your pocket, whether it comes from someone who agrees or disagrees with your personal beliefs.

Whether you’re the president of a fast food restaurant (e.g., Chik-fil-A), the CEO of a fortune 500 company, or the owner of a small business, you have the right to share your beliefs. This is America, the land of the free. Free speech is one of the rights that we hold most precious. Heck, it’s what allows me to sit here and type this up without fear of imprisonment. My point, tho, is that I don’t think you should use your company as your soapbox. I don’t think it’s a smart thing to do.

Here’s another perspective: As an employee of a company, I have to feign a certain amount of loyalty whether I want to or not. Since I already have to be loyal to your brand, don’t place me under the banner of your political opinion. I might just disagree and not appreciate people assuming I believe what you’ve displayed on your little sign.

How does that make you feel?

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